Launch playbook: getting the most from launch week on BizHub Launch
Most of a good launch happens around the listing itself. Here is what to do, stage by stage, with BizHub Launch.
In the days before launch
Fill in the details
Check every field: name, tagline, description, features, FAQs and links. A complete founder profile with a photo and a short bio makes the page feel real. Your founder profile
Ready your logo and images
Make the images match the product people will get. Up-to-date screenshots and a tidy logo set the tone, and a short demo video helps too.
Plan around your diary
Launch when you have time to take part. A week with a free diary lets you reply quickly and share updates as they happen. See the launch calendar
Let people know early
Draft your launch post and a short email before the day. Let the people who already know the product hear about it first.
The first day
Use your mailing list
Email the people who use your product and tell them where to find the launch. New sign-ups can see it in your welcome email.
Announce it
Share the link on the networks you use, such as X, LinkedIn and Bluesky. Pin the post and add the link to your profile bio.
Talk to people
Replies show there is a real person behind the product. Answer comments and questions quickly and kindly. Your listings
Share in the right places
Post in communities you already take part in, as yourself and within their rules. On Hacker News, Show HN is for something people can try right away.
Votes come from people, one each. They can never be bought, so never use extra accounts or vote swaps to add to them.
Launch week
Plan your next listings
Add your product to other launch directories that fit it. Write each listing properly instead of pasting the same text. Launch directories worth a look
Give people a second chance to see it
Share a second LinkedIn post during the week built around something new: feedback, a change or a number from your own analytics.
Put the launch badge on your website
Add the badge to your site: it shows where you launched and links to your listing page.
Polish the details
Turn feedback into small edits: a clearer tagline, a new FAQ, a better screenshot. Each one helps the next visitor. Edit your listing
After the launch
Keep the details fresh
Come back to the page when something changes: new pricing, new features or new screenshots.
See what worked
Look at your analytics after the week: which links brought people, and what they did next. Tagged links make this much clearer. See the launch receipts
Come back with something new
Each new version is a chance to launch again. Save your relaunch for an update people will notice. Relaunch from your account
Launch directories worth a look
Best Launch Directories is a table of launch directories with their Domain Rating, pricing and link type. Use it to shortlist the right ones for your product.
Optional extras
Everything above is free to do. If you want more, these are the extras BizHub Launch offers, with today's prices.
- Featured launch $19
7 days in the homepage's Featured spot, starting with your launch week and labelled Featured. No vote is added.
- Multi-site bundle $99
Your listing is written once, by you. We put it live on 49 other launch and discovery sites, reworded for each, and every edit you make from then on flows to all of them automatically.
- Done-for-you listing $149.99
Done for you on 49 other launch and discovery sites. Each listing gets a description written for that site, and one email gives you all the links.
- Landing page perch $49
Your logo, name, tagline and website link in the homepage Sponsored slot for 7 days.
- Category page perch $19
For 7 days your company tops your listing's category page, labelled Sponsored.
- Newsletter perch $29
The Sponsored place in one issue of the newsletter BizHub Launch sends out every week.
- Billboard from $5
A labelled paid board: the company with the highest total contribution is at the top, and no vote is bought or moved.
- Product review $19
A structured review of your product, from your public website and listing, shown on the listing with the maker named as the one who commissioned it. No vote, no rating.
- Editorial founder feature $29
A founder article built from your own story and the facts on your listing, edited by one of our editors. Nothing is invented.
Prices are in US dollars; VAT is added where it is due.
Questions
- When do I announce my launch?
- On launch day, as soon as the listing is live, and once more later in the week with an update or a lesson learnt.
- Should I launch in more than one directory?
- Pick directories that match what you have built, compare their price and link type, and give each listing its own description.
- Should I ask people for votes?
- Yes, ask the people who know your product. They each have one vote; votes can never be bought and extra accounts are not allowed.
- What comes after launch week?
- Measure where sign-ups came from, keep the page current, and plan a relaunch around your next big update.
Come back to this list whenever you launch. For anything specific, ask in the BizHub Launch help centre. Open the help centre